“Malls have become the modern day plaza and safe community spaces for families and friends to share moments together through shopping, dining, and fun experiences. SM’s partnership with the Department of Tourism celebrates the best of the Philippines through a range of fun fairs and fiestas,” said Steven Tan, SM Supermalls COO.
The campaign’s first leg invites mallgoers to experience malling like never before at SM. Watch local celebrities and chefs as they reveal how Filipino food favorites are made and served at Culinary Demos. You can also travel across the regions through their local dishes and delicacies at SM’s Regional Food Fairs, or score exclusive Dining Deals in participating restaurants. Be amazed by aspiring local chefs, in collaboration with National Food Showdown’s Myrna Segismundo and Jill Sandique, as they show off their culinary creativity at the SM Supermarket Chefs Showdown.
Catch these events in the following SM malls: North EDSA, Megamall, Mall of Asia, Southmall, Fairview, Manila, East Ortigas, Marikina, BF Parañaque, Baguio, Rosales, Cauayan, Cabanatuan, Pampanga, Clark, Telabastagan, San Fernando, Baliwag, Marilao, Molino, Trece Martires, Santa Rosa, Batangas, Legazpi, Cebu, Seaside City Cebu, Iloilo, Bacolod, Puerto Princesa, Lanang Premier, General Santos, and CDO Downtown Premier.
This is only the first of the many surprises that are set to roll out in the coming months! Watch out as SM, together with the Department of Tourism, make malling more fun in the Philippines. For more information, visit https://www.smsupermalls.com.