In a bid to further boost tourism in the region, the Visit Philippine Year 2015 campaign of the Department of Tourism was launched in General Santos City on Thursday, February 5, 2015 along with "#HelloParadise" the new tourism campaign for Region 12.
The launching which was spearheaded by the Department of Tourism Regional Office 12 (DOT-12) was held at the Trade Hall 1 of SM City General Santos. The event was attended by tourism stakeholders from all over Region 12 with Mr. Milo Oropeza, marketing specialist of DOT's Tourism Promotional Board as guest speaker.

"Visit Philippines Year 2015 complements the Its More Fun in the Philippines campaign", said Oropeza when he introduced VPY 2015 to the attendees. The campaign is based primarily on a year-round calendar of events aimed to attract tourists to visit the Philippines. Oropeza also encouraged everyone to participate in the campaign by having their tourism-related events registered in the microsite.

Meanwhile, Regional Director Nelly Nita N. Dillera presented during the event the milestone of DOT-12 and introduced SOX as the new tagline for SOCCSKSARGEN or Region 12 and the hashtag campaign #HELLOPARADISE to entice more local and foreign tourists to visit the region.

Every tourists visiting destinations in the region are encouraged to use the hashtag #HELLOPARADISE when uploading pictures and sharing stories about their experiences in social media sites.

Check out the following posts using DOT-12's hashtag campaign - #HELLOPARADISE!

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