"Visit Philippines Year 2015 complements the Its More Fun in the Philippines campaign", said Oropeza when he introduced VPY 2015 to the attendees. The campaign is based primarily on a year-round calendar of events aimed to attract tourists to visit the Philippines. Oropeza also encouraged everyone to participate in the campaign by having their tourism-related events registered in the microsite.
Meanwhile, Regional Director Nelly Nita N. Dillera presented during the event the milestone of DOT-12 and introduced SOX as the new tagline for SOCCSKSARGEN or Region 12 and the hashtag campaign #HELLOPARADISE to entice more local and foreign tourists to visit the region.
Every tourists visiting destinations in the region are encouraged to use the hashtag #HELLOPARADISE when uploading pictures and sharing stories about their experiences in social media sites.
Check out the following posts using DOT-12's hashtag campaign - #HELLOPARADISE!